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PRURIDE Seeker’s Society

Seek extraordinary


Seekers are people who don't simply take a backseat. They seek the thrill of adventures. They seek the adrenaline rush of speed. They seek the company of fellow go-getters. In other words, they seek extraordinary.


And if you are a seeker like that, you are invited to join us.


As the title sponsor of Tour de France and the people that DO, Prudential is honoured to create an exclusive cycling club called the PRURIDE Seeker’s Society. More than just a cycling club, it aims to bring together seekers like you to discover experiences that cannot be found elsewhere.


A community of passionate cyclists and so much more

As a seeker, you get to be a part of an exclusive community:

  • Build connections with like-minded cyclists at our regular meetups.

  • Take your passion to the next level with professionals at our cycling clinics.

  • Get competitive at our exclusive events like Race Weekend and Corporate Challenge.

  • Seek inspiration through exclusive meetings with world-class athletes.

  • Make cycling more exhilarating through interactive activities like Challenge Your Pulse on our Pulse by Prudential app and Race Village Engagements.

Cycling Clinic

These are classroom and bike handling sessions led by a panel of experienced coaches and CRIT (criterium) racers from the Singapore Cycling Federation (SCF), who will share everything you need to know for your first race. From fitness, equipment, to race strategy and techniques and what to expect in your first race. PRURIDE Seeker’s Society will enable you to become a better, stronger rider.

For those who complete all four clinics, you stand a once-in-a-lifetime chance to race on the cycling course of the first ever Tour de France Prudential Singapore Criterium, and receive special merchandise.


Come Ride With Us

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